We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales.
- use story to identify and connect with the emotions your customers have about your product or service
- learn to put yourself into the story, whether it’s your own or a use-case
- know why you’re telling a story
Thanks to Criteria For Success for hosting with us! Go to the link to access the recorded webinar: http://bit.ly/2iwWTTM
Slides from the webinar
Sasha is the Chief Operating Officer of Narativ. Previously he ran a creative communication agency with his wife, Tatjana Krizmanic. He is one of the Vice Presidents of Mangala Shri Bhuti. His story begins with the line, “I don’t know much about storytelling.” Since working at Narativ, his appreciation for storytelling has grown quite a lot. “I see the value of using only sensory detail in communication,” he points to as one of the things he’s learned.