We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales.

Key points:

  • use story to identify and connect with the emotions your customers have about your product or service
  • learn to put yourself into the story, whether it’s your own or a use-case
  • know why you’re telling a story

Thanks to Criteria For Success for hosting with us! Go to the link to access the recorded webinar: http://bit.ly/2iwWTTM

Slides from the webinar