Storytelling for Sales Training

Personalize your pitch. Close more sales.

Storytelling for Sales Training
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Personalize and Differentiate with Storytelling

In a world where tasks and interactions are becoming increasingly automated, there is still no replacement for real human contact. In sales, being seen as “human” by clients enhances trust and improves communication. Why? It’s all about being relatable. Telling a personal story about a product or service is one of the most effective ways to build that relationship.

Why Story? Why Now?


Stories are tangible, emotional, and easy to recollect and apply.

Humanizing Effect

Stories are about people, what they do, why they do it, and what they’ve learned on the job.


Stories build trust and ownership and create transparency.

What Our Customers Are Saying

…about integrating storytelling into their sales approach:

“Since working with Narativ, I now use stories to differentiate myself from the ‘typical sales guy.’”

"The formula Narativ teaches allowed me to actually craft and tell an effective story with a tangible human component.”

“With Narativ, our sales team learned to use torytelling to transform their relationships with clients from a hierarchy to a conversation between friends.”

“Storytelling bridges a gap in a historically automated process.”

Sales Training Powered by Storytelling

Narativ’s storytelling workshops create a dedicated time and space for salespeople to first address listening as a key “make or break” sales skill. From there, they learn toexcavate and craft the stories that connect them to their products and customers to the value proposition. Our methodology follows a roadmap that leads participants down a path of discovery, individual and group work, and assessment ultimately delivering presentation-ready stories and a fully synthesized strategy.

illustraiton Resources

Service Roadmap


Determine goals and storytelling prompts. Identify relatable pain-points.


Participants learn the Narativ method through four modules that include individual and group work.


Pre and post-workshop surveys using pre-determined metrics to measure immediately after, at 30 days and 60 days.



Each participant will leave with a 4-minute, business-relevant, personal story around an existing pain point that is addressed by your business's product or service.


Narativ will provide a comprehensive assessment of your stories as a whole collection in relation to your sales strategy. This will include an overall measurement of impact.

Story Humanizes Sales

When used in onboarding, Narativ’s method:


Transform data-heavy decks into impactful human conversations.


Connect personally and emotionally to your product/services/brand.


Listen to tap into the emotional mindset of buyers, clients, and consumers.

Develop story

Develop a story that allows you to relate to buyers’ pain points.


Turn conversations into conversions.

lydia inboden head of card programs at Q2 open

Storytelling for Sales, Client Profile:
Lydia Inboden, Q2 Open

jerome deroy narativ ceo

Turn your employees into storytellers capable of transforming your organization!

Leading with Story: 3-Part Workshop Series

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