In the world of sales, the traditional image of the pushy salesperson is rapidly becoming outdated. Our latest podcast episode delves into a refreshing perspective that redefines what it means to sell effectively. Featuring Alex Smith, a seasoned sales professional with over 18 years of experience, we explore the art of selling through empathy and human connection.
Alex, who is currently an account executive at Docebo, a leading learning technology company, shares his unique philosophy: “We sell by being human, not despite it.” This approach emphasizes the importance of soft skills—often referred to as human skills—such as empathy, curiosity, and active listening. These skills, Alex argues, are crucial in building genuine relationships with clients, allowing sales professionals to guide them toward beneficial changes rather than simply closing a deal.
Throughout the episode, Alex recounts his journey into sales, from his early days of door-to-door selling to his current role in edtech software sales. His passion for understanding people and solving problems shines through as he discusses the importance of aligning sales strategies with the needs and values of clients. This alignment, he notes, transforms sales interactions into meaningful exchanges of value, rather than mere transactions.
The conversation also touches on the role of storytelling in sales—a tool that can create relatability and build trust. Alex shares insights on how crafting narratives around customer experiences, rather than focusing solely on product features, can resonate more deeply with potential clients. This method not only enhances credibility but also fosters a co-creative process where both the salesperson and the client work together towards a solution.
For those looking to enhance their sales techniques, this episode offers valuable takeaways. By focusing on understanding and empathy, sales professionals can create more impactful and lasting relationships with their clients. As Alex reminds us, the best sales experiences are those where the client doesn’t feel sold to, but rather feels aligned and benefited by the interaction.
Tune in to this enlightening episode to learn how you can transform your sales approach by embracing the power of human connection and storytelling. Whether you’re a seasoned salesperson or new to the field, Alex’s insights will inspire you to lead with empathy and authenticity in every sales interaction.
Listen NOW and discover how to sell by being human.
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team and download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
