Storytelling

wall with the drawing of dark clouds, rain and one umbrella, concept of protection and trust

Selling with Stories: How to Build Trust with Authentic Interactions

Storytelling in sales is not a new concept, and it’s a tactic that takes practice and effort to refine. In a market saturated with clickbait tactics and empty claims, it’s more important than ever to give potential customers a real reason to believe in your brand. We all know when someone isn’t being real—which means …

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Obstacle of the Week #7

  We often think of obstacles as being something negative to get around. This week I want to tell you about the EXCITEMENT I’m feeling about new opportunities. Even though this is a positive feeling, it’s preventing me from being able to listen fully and to be present. What’s in your listening?

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caroline nobo sarnoff