We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales.
Key points:
- use story to identify and connect with the emotions your customers have about your product or service
- learn to put yourself into the story, whether it’s your own or a use-case
- know why you’re telling a story
Thanks to Criteria For Success for hosting with us! Go to the link to access the recorded webinar: https://bit.ly/2iwWTTM
