Lydia Inboden Profile

Lydia Inboden, a Sales Executive then at Ingo Money, took to storytelling immediately. It may be her gregarious character that made for a natural fit. As her profile reveals, she also understands storytelling as a useful tool to build trust in the sales process. Trust builds when we genuinely connect around experiences of pain-points or challenges for which the products or services we are selling provide solutions. As she relates, once that trust is established, the sales cycle can move along at a swifter pace.


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Narativ

Our editorial team at Narativ is a group of experts led by CEO and business storytelling craftsman, Jerome Deroy. We aim to create educational and informative content relevant to the emerging trends in business leadership, sales, team building, and onboarding.

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