by Sasha Dorje Meyerowitz | March 23, 2020

Why Story? Why Now?

Three Steps to Take Before You Start Using Storytelling Techniques

The thing about storytelling techniques is, they are like the framing materials for a house. First, you need a plan. Then you can make good use of them. Begin the plan for your story by asking and answering the question, Why story? Why now?

The first step of storytelling: Why story?

Ask yourself, will a story be the best way to communicate your message? Is it the details, the story arc, the emotions, a powerful ending, or the ability to connect strongly to your audience that attracts you? Which are you better at and which need work. What do you already have material for, for example, a great first line, and what parts do you still need to excavate and craft? While stories are a traditional go-to when you’re looking for impact, to do them at a professional level takes some precision, elegance, and grit. Clarity on these matters brings the power of storytelling fully on board.

More Stories from Narativ

Advocacy Webinar Follow-up Questions

Murray Nossel responds to questions from participants in our webinar, Creating Change: Storytelling for Advocacy (If you’d prefer to read and our keep this document as a PDF, click here.) How do we deal with dangerous stories? Stories that may be harmful

The Reciprocal Relationship of Listening and Telling

At the heart of our business model is one central principle: The reciprocal relationship of listening and telling. What do we mean by “the reciprocal relationship of listening and telling”? It’s actually happening to you now as you read this paragraph. You

The Power of Bold Podcast Interview

In episode twenty-seven of the Power of Bold podcast, Adam Pascarella and I talk about storytelling and how to become better listeners by connecting with your audience on August 6, 2018. About Adam Pascarella: Adam Pascarella is originally from the south suburbs of

Getting to Yes, And… Second City Podcast With Kelly Leonard

Kelly Leonard and I talk about the art of effective communication on The Second City Podcast. About Kelly Leonard:  Kelly Leonard is the Executive Vice President of The Second City and The President of Second City Theatricals. He has worked at The Second

About Our Services

Storytelling for Employee Onboarding

Your employee onboarding process can make or break the relationship new hires form with your company. Induction is a critical juncture during which creating a warm welcome into your company’s culture is as important as orientation and compliance. Don’t miss the opportunity to build culture from day one.

Storytelling for Business

When it comes to telling stories in a business context, not much changes in terms of storytelling’s imagistic power to evoke emotions and create understanding. But a business does have the imperative of connecting stories to strategic goals. We call this the Lion’s Gaze. We excel at keeping you focused on your audience.

Subscribe to Narativ to unlock this webinar

caroline nobo sarnoff