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by Sasha Dorje Meyerowitz | March 23, 2020

Culture Matters

Storytelling enhances the assimilation of culture and values for new hires

team meeting training featuring storytelling

The importance of culture in the onboarding process has become increasingly clear as these articles reveal. What's on the table? How best to support its assimilation.

A quick google search for “onboarding trends in 2019” reveals a growing recognition that cultural assimilation is an important factor in making your onboarding process successful. A quarter of Forbes Coaches Council members, when asked about their creative onboarding strategies, spoke to one aspect of culture or another, for example, “Get Them Clear On Life Mission, Values, Outcomes, And Role,” “Share Tribal Stories,” or “5 Ways to Onboard New Employees to Your Company’s Culture.” In another article on improving onboarding, Clear Company included a section titled “Ignite with Culture.” Writing about 8 Onboarding Trends in 2019, HR Daily Advisor listed “cultural assimilation” as number 3. Clearly, on top of standard tasks relevant to compliance and standard role preparedness, leaders acknowledge the need to inculcate new hires in culture to support their success.

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Storytelling for Employee Onboarding

Your employee onboarding process can make or break the relationship new hires form with your company. Induction is a critical juncture during which creating a warm welcome into your company’s culture is as important as orientation and compliance. Don’t miss the opportunity to build culture from day one.

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When it comes to telling stories in a business context, not much changes in terms of storytelling’s imagistic power to evoke emotions and create understanding. But a business does have the imperative of connecting stories to strategic goals. We call this the Lion’s Gaze. We excel at keeping you focused on your audience.

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