Building a Storytelling Culture that Empowers Sales.
Broadcast on: Thursday, October 4, 2018, at 1 pm EST.
About the Webinar
By now, everyone knows that stories build bridges and generate trust. But after a one-off storytelling training, how prepared are salespeople to deliver the best stories? Furthermore, how much has management committed to ensuring those stories improve, evolve, and best represent the brand? Join Bill Shulby and Jerome Deroy to talk about how to build a lasting culture of storytelling in your sales department. A robust storytelling culture empowers salespeople and enhances the brand at the same time.
Co-Founder and Chief Executive Officer of Roadmap Diagnostics, Bill Shulby is a senior leader and corporate executive with 30+ years experience leading teams in Sales and Marketing practices at Ernst & Young, Peppers and Rogers, and Accenture.
Jerome Deroy, CEO of Narativ, has taught listening and storytelling to Fortune 500 companies for the past 12 years. He specializes in supporting sales teams to differentiate their sales presentations through business-relevant personal stories that connect with their prospects and customers’ needs.
Sasha is the Chief Operating Officer of Narativ. Previously he ran a creative communication agency with his wife, Tatjana Krizmanic. He is one of the Vice Presidents of Mangala Shri Bhuti. His story begins with the line, “I don’t anything about storytelling.” Since working at Narativ, his appreciation for storytelling has grown quite a lot. He points to the value of using only sensory detail in communication as one of the things he’s learned.