Lydia Inboden, a Sales Executive, took to storytelling immediately. It may be her gregarious character that made for a natural fit. But, as her profile reveals, she also understands storytelling as a useful tool to build trust in the sales process. Build not as in to manufacture or use superficially, but rather to genuinely connect around experiences related to products or services. With that opening, as she relates, the sales cycle moves along at a different pace.

Download and read her profile.

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