Lydia Inboden, a Sales Executive then at Ingo Money, took to storytelling immediately. It may be her gregarious character that made for a natural fit. As her profile reveals, she also understands storytelling as a useful tool to build trust in the sales process. Trust builds when we genuinely connect around experiences of pain-points or challenges for which the products or services we are selling provide solutions. As she relates, once that trust is established, the sales cycle can move along at a swifter pace.
Sasha is the Chief Operating Officer of Narativ. Previously he ran a creative communication agency with his wife, Tatjana Krizmanic. He is one of the Vice Presidents of Mangala Shri Bhuti. His story begins with the line, “I don’t anything about storytelling.” Since working at Narativ, his appreciation for storytelling has grown quite a lot. He points to the value of using only sensory detail in communication as one of the things he’s learned.