lydia inboden

Lydia Inboden, a Sales Executive then at Ingo Money, took to storytelling immediately. It may be her gregarious character that made for a natural fit. As her profile reveals, she also understands storytelling as a useful tool to build trust in the sales process. Trust builds when we genuinely connect around experiences of pain-points or challenges for which the products or services we are selling provide solutions. As she relates, once that trust is established, the sales cycle can move along at a swifter pace.

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Jerome Deroy, CEO of Narativ

Narativ's CEO Jerome Deroy demonstrates how storytelling instills culture and values

naturally in the onboarding. process.

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caroline nobo sarnoff