Storytelling for Sales Training
Personalize your pitch. Close more sales.
Personalize and Differentiate with Storytelling
In a world where tasks and interactions are becoming increasingly automated, there is still no replacement for real human contact. In sales, being seen as “human” by clients enhances trust and improves communication. Why? It’s all about being relatable. Telling a personal story about a product or service is one of the most effective ways to build that relationship.
Why Story? Why Now?
VALUABLE KNOWLEDGE
Stories are tangible, emotional, and easy to recollect and apply.
Humanizing Effect
Stories are about people, what they do, why they do it, and what they’ve learned on the job.
TRUST BUILDER
Stories build trust and ownership and create transparency.
What Our Customers Are Saying
…about integrating storytelling into their sales approach:
Sales Training Powered by Storytelling
Narativ’s storytelling workshops create a dedicated time and space for salespeople to first address listening as a key “make or break” sales skill. From there, they learn toexcavate and craft the stories that connect them to their products and customers to the value proposition. Our methodology follows a roadmap that leads participants down a path of discovery, individual and group work, and assessment ultimately delivering presentation-ready stories and a fully synthesized strategy.
Service Roadmap
DISCOVERY
Determine goals and storytelling prompts. Identify relatable pain-points.
WORKSHOP
Participants learn the Narativ method through four modules that include individual and group work.
ASSESSMENT
Pre and post-workshop surveys using pre-determined metrics to measure immediately after, at 30 days and 60 days.
Deliverables
PRESENTATION-READY STORIES
Each participant will leave with a 4-minute, business-relevant, personal story around an existing pain point that is addressed by your business's product or service.
SYNTHESIS AND STRATEGY
Narativ will provide a comprehensive assessment of your stories as a whole collection in relation to your sales strategy. This will include an overall measurement of impact.
Story Humanizes Sales
When used in onboarding, Narativ’s method:
Transform data-heavy decks into impactful human conversations.
Connect personally and emotionally to your product/services/brand.
Listen to tap into the emotional mindset of buyers, clients, and consumers.
Develop a story that allows you to relate to buyers’ pain points.
Turn conversations into conversions.
Storytelling for Sales, Client Profile:
Lydia Inboden, Q2 Open
