Business Storytelling Training
Workshops for sales, teambuilding, and leadership
Business storytelling is the art of using stories to build a foundation of understanding with your clients or your internal stakeholders.
Training to listen
Our workshops emphasize listening alongside storytelling. A sensitivity to the “listening” of your audience forms a critical part of building a foundation of understanding. In fact, the more listening and telling are in sync, the more that foundation supports the messages, data, or vision you seek to communicate.
We believe that personal stories are the most powerful. Not only are they intensely relatable—we all have a story—but the specificity they exhibit brings information to life many times more than broad concepts and keywords. Therefore, personal stories are the building blocks of all our work.
The storytelling organization
A fabric of personal stories is a socially transformative force. Unearthing, crafting, and delivering personal narratives—whether in an CEO’s speech to C-suite Executives or on a sales team—begins with listening, followed by the story development process. We help you to identify the stories most relevant to your goals and weave them together for consistency in your messaging. In the end, storytelling is much more than just a story: it’s an entire approach to how you shape the culture and legacy of your organization.
We understand business storytelling as:
• a decision to handle knowledge in a unique way
• a process for achieving communication goals using that knowledge
• a creative act involving an exploration of employees’ experiences as they relate to your goals
• a social “play” in which all the players undergo transformation and deepen connection
• and finally, an adventuresome undertaking in business, where a little risk brings great rewards
Storytelling always requires discovery (or ‘needs assessment’), excavation (or knowledge gathered as experiences), crafting (application of our methodology), and presentation (live on stage, at presentations or meetings, or via digital delivery).
Workshops and coaching form the backbone of our deliverables. They can be delivered on site or via Zoom, and range in size from 12 people to 200. We provide follow-up coaching where the engagement requires. Depending on your needs, the modes of delivery and extent of continued training can be customized.
Sales and Team-Building WORKSHOPS and coaching
We focus our workshops on three key areas in business. The profiles and case stories should give you a good sense of our methodology in action.