Business Storytelling Training
Workshops for sales, teambuilding, and leadership
Business storytelling is the art of using stories to build a foundation of understanding with your clients or your internal stakeholders.
Training in Listening
Unique to Narativ, our methodology emphasizes listening alongside storytelling. A sensitivity to the “listening” of your audience forms a critical part of building a foundation of understanding. In fact, the more listening and telling are in sync, the more that foundation supports the messages, data, or vision you seek to communicate. In our workshops, we take participants through an experiential exercise that changes their relationship to listening.
We believe that personal stories are the most powerful form of storytelling. Not only are they intensely relatable—we all have a story—but the specificity they contain brings information to life more than concepts or slogans. Personal stories are important in business storytelling training because they engage the brain’s natural sensitivity to stories (i.e., its neural hardwiring), which means they artfully and persuasively blend emotions and intuitive understanding with facts or data. Personal stories are the building blocks of all our work.
The storytelling organization
A fabric of personal stories shapes the culture of an organization. Unearthing, crafting, and delivering personal narratives—whether in a CEO’s speech to C-suite executives or as part of a sales team’s pitch to clients and customers— always begins with listening. Story development follows. Our work is to identify the stories most relevant to your goals and train you to tell them in order to uniquely and potently convey your messaging. In the end, storytelling is much more than just about stories: it’s an entire approach to how you shape the culture and legacy of your organization.
We understand business storytelling as:
• a decision to handle knowledge in a unique way
• a process for achieving communication goals using that knowledge
• a creative act involving an exploration of employees’ experiences as they relate to your goals
• a social “play” in which all the players undergo transformation and deepen connection
• and finally, an adventuresome undertaking in business, where a little risk brings great rewards
Storytelling always requires discovery (or ‘needs assessment’), excavation (or knowledge gathered as experiences), crafting (application of our methodology), and presentation (live on stage, at presentations or meetings, or via digital delivery).
Workshops and coaching form the backbone of our deliverables. They can be delivered on site or via Zoom, and range in size from 12 people to 200. We provide follow-up coaching where the engagement requires. Depending on your needs, the modes of delivery and extent of continued training can be customized.
Sales and Team-Building WORKSHOPS and coaching
Our business storytelling workshops focus on teambuilding, coaching and leadership, and sales. Learn more in the PDFs below.
Teambuilding webinar recording
—Senior Account Executive, IrisWorldwide for client meeting: Diageo
—Russell Charlton, Vice President, Internal Audit Global Team, Spectrum