“Even if you’ve told a story a thousand times to different audiences, every time you’re going to tell that story to a new audience in a new location, in a new venue, or at a new time, you still have to ask yourself that question. Because once you answer that question anew every time, you are going to show up in a very different way.”
In this episode, Jerome and Julienne reflect on the last episodes and discuss the importance of asking the question “why story, why now?”. Even if you’ve told a story a thousand times to different audiences, asking that question will help you show up differently, and, most importantly, will ensure that you connect with the audience. Jerome tells the story of a client he recently helped to prepare an important presentation and how digging deep to find the ‘why’ of the story and the ‘why now’ yielded surprising answers that not only helped him to give a successful speech, but that he was able to carry forward in his other pitches as well.
Listen to this episode to learn more about step one of the Narativ storytelling method and how to ask the question “why story, why now?” in order to better connect with yourself and your audience.