Storytelling in Business with Park Howell

“Why does this one work? And why is this one an utter failure? Well, it turned out this one actually had a story structure of set up, problem, and resolution to it, and told a story intuitively”

In this episode, Jerome and Julienne talk to Park Howell, who is known as the world’s most industrious storyteller, having grown purpose-driven brands by as much as 600%. He’s an Emmy Award-winning 35+ year veteran of the advertising industry, and hosts the popular weekly Business of Story podcast. He is also the author of Brand Bewitchery and co-authored The Narrative Gym for Business. After telling Jerome and Julienne about how his career in marketing and his son’s studies brought him to storytelling, Jerome then asks Park to explain how his storytelling method works. However, instead of explaining it to them, Park decides to walk them through it by creating a story about this podcast. He uses the ABT method he developed, proving that storytelling works.

This episode is not just a conversation; it’s a practical masterclass in storytelling. Don’t miss out on this opportunity to learn from a master storyteller!


* Learn more about Park here

* Listen to Park’s podcast here

* Find Park’s book here

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