In this debrief, Jerome and Julienne reflect on their conversation with Brad Farris and the powerful link between values and storytelling. Brad’s insight sparks a broader discussion about why organizational values often remain abstract—printed on walls, mentioned during onboarding, but rarely translated into everyday behavior.
What begins as a reflection on leadership and agency culture quickly becomes a deeper exploration of where meaningful stories actually come from. Jerome and Julienne remind listeners that the most powerful stories are rarely invented—they are already present in everyday experiences, waiting to be noticed, named, and shared.
The conversation also highlights how values can serve as a starting point for discovering stories—both for organizations trying to live their culture and for individuals trying to articulate who they are and what they stand for.
You’ll Hear:
– The Stories Already in the Room – How the most powerful examples of culture often come from everyday actions that organizations tend to overlook.
– Finding Stories Through Values – A practical way to uncover meaningful stories by reflecting on moments that brought joy, tension, or strong reactions at work.
– Starting Points Matter – Why prompts, themes, and constraints help people move past the intimidating “blank page” and begin telling their stories.
– Notice the Hidden Treasures – An invitation to capture story ideas whenever they appear—during a meeting, a commute, or even at 3 a.m.—before they disappear.
Let this debrief be a reminder: the stories that define your leadership, your culture, or your values are probably already happening around you—you just have to notice them, write them down, and begin telling them.
Narativ’s online course in partnership with New Mexico State University Global Campus:
Lead With Your Story (self-paced, on-demand course)
Podcast listeners get 25% off – Use code NARATIV → Register Here
Learn more about how to leverage Narativ’s storytelling method for your pitch and sales team: Download our free e-book, or you’re welcome to schedule a free 15-minute call with Jerome.
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