Storytelling in Sales
Storytelling in Sales: Connect to Your Audience
We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales. Key points: use story to identify and connect with the emotions your customers have about your product or service learn to put yourself into the story, whether...
Building a Storytelling Culture that Empowers Sales, 10/4/18
Building a Storytelling Culture that Empowers Sales. Broadcast on: Thursday, October 4, 2018, at 1 pm EST. About the Webinar By now, everyone knows that stories build bridges and generate trust. But after a one-off storytelling training, how prepared are salespeople...