Storytelling in Sales

storytelling in sales

Webinar Series: Storytelling in Sales

In this webinar hosted by our colleagues at Criteria For Success, Jerome Deroy spoke about the advantages a good story brings to sales. Key points:



  • use story to identify and connect with the emotions your customers have about your product or service
  • learn to put yourself into the story, whether it’s your own or a use case
  • know why you’re telling a story

Watch the replay.