Knowledge Story from Narativ harnesses the power of storytelling to make training content engaging, accessible, and seriously sticky. Convey mission-critical information quickly and creatively. Share lived experiences that depict core competencies and required skills.

Storytelling Training Begins with Listening

The Knowledge Story process starts with a visit to your office for a listening-assessment session. We identify pain-points and training objectives and locate the knowledge-holders who will provide content. Excavation of that content and story-crafting follow in intensive, interview-like sessions. In some cases, group storytelling will catalyze insights not found in one-on-one interviews.

The stories and information these sessions generate then shape story-based training modules and courseware. Recorded episodes, either on audio or video, built around stories told by employees or management, are tied to key learning points in textual or graphics formats and delivered independently or as an enhancement to existing courses. In some iterations, after participating in the on-demand training new hires workshop their own stories in order to build a personal connection to mission, values, and best practices. This creates a powerful experience of interaction and ownership of learning content. Over time, these stories may be absorbed into future modules. This keeps training fresh and up-to-date as a company evolves.

A natural cycle of information exchange

We’ve found that the process at the heart of Knowledge Story mirrors a natural cycle of information flow in an organization. This begins with individual experiential knowledge, which then flows to peers, and eventually to a wider knowledge pool. As that general knowledge spreads out, it shapes and influences a company’s culture. Eventually, new ideas and experiences need to be extracted from the ever-changing body of knowledge and shared with new hires.

the knowledge story cycle

Use Knowledge Story to Unearth
Critical Information

Knowledge Story is particularly well-suited to uncovering unarticulated or tacit knowledge. This is because the storytelling process naturally unearths information hidden within experiences. That such buried treasure exists should surprise no one, but the ability to identify and capture it in large organizations is a known challenge. The investigative and iterative process of story collection familiarizes participants with each other’s experience, whether as colleagues or in the interviewer-knowledge holder dyad, Fresh insights easily emerge. Our work with Measure for Justices serves as an example of how unarticulated knowledge was discovered and used to shape training content.


a Case Story

Other benefits that storytelling has for training include:

• put knowledge-seekers (listeners) in a reciprocal dialogue with knowledge-originators (storytellers)• discover useful connections between seemingly unrelated knowledge assets
• replace costly and time-consuming knowledge-sharing workshops
• iterate training based on emergent information
• transform data-heavy presentations into relatable, memorable story-content

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