Lead with your story

Virtual Storytelling Workshop for Executives

Do you find that your vision, mission and messages aren’t landing as effectively as they could? Are you telling a compelling story? Learn to deliver your messages to engage your audience, enliven the driest of data sets and incite action.

jerome deroy coaching

Lead with your story is a virtual group workshop limited to 12 participants that will take place over three weeks beginning April 20, 2021. Guided by Jerome Deroy, Narativ’s CEO, each session consists of:

  • A 90-minute live instructional module that includes a mix of theory and experiential exercises, breakout work in pairs, and expert trainer feedback.
  • Between sessions, you’ll have take-home assignments that support learning assimilation, access to Narativ’s Storytelling Practice Platform, and be able to consult with Jerome via email.

You will leave the workshop with a 4-minute story ready to use in your next meeting, pitch, vision or mission statement, or interview.

“I’ve been working on my pitch for 2 years, and I’ve never received insights like those you offered in our very first session.”

—Abhishek Singh, CEO, Araali Networks

Session 1: Find the purpose of your story
APRIL 20, 12:00 to 1:30pm EDT

Like all forms of communication, a story requires a clear rationale for being told. But often when we tell a personal story, our direction can be vague. Get off on the right foot by answering the question, “Why story? Why now?” in order to start well—and end well. Knowing your why and your now is the focus of this session. Narativ’s unique listening exercises lead to innovative ways of clarifying your values and understanding how to demonstrate them through a story.

Session 2: Mine your life for stories
APRIL 27, 12:00 to 1:30pm EDT

Leaders must be able to cull from their life experiences the moments that, when brought together as a story, deliver meaning and emotional resonance to their audience, which builds a foundation of understanding in the way only stories can. Learn how to zero in on the essence of your message using sensory details, dialogue, and editorial skills. Group work and feedback increase your confidence in your ability to generate a compelling story that demonstrates who you are and what you do.

Session 3: embody your story
MAY 4, 12 to 1:30pm EDT

If you’re personally invested in the values, mission, and vision you seek to express through your story, your audience will resonate with it and follow you as you tell it. But storytelling is not just about verbal communication. Learn to connect on three levels: audience, story, and body. This is crucial to the delivery of your story. Plenty of group work and feedback support you to refine your story and be ready to take it into the world in this final session.

Price: $599

Early bird registration by April 2 , 2021 offers a reduced fee of $449
Workshop won’t exceed a maximum of 12 participants.
Ask us about group discounts for 3 or more people.
*No need for a code: we’ve reduced our Early Bird Price by an additional 10%


In this workshop, participants will learn the basic principles and techniques of the Narativ method. This method takes a minimalist approach to storytelling: the more a storyteller uses only sensory details in his or her story, the more the audience’s imagination is engaged, creating rich and immersive experience for listeners. That experience builds a foundation of understanding on top of which data, product specifications, mission-statements, and other types of messaging can shine.

The Narativ method is well-suited to online learning because it is based upon a fundamental principle that functions similarly whether in person or not. Listening and telling share a reciprocal relationship. One cannot exist without the other, and they are mutually influential.

Participants experience this principle directly by working in pairs, which allows them to listen to each other’s stories and actively help those stories evolve through thoughtful reflection and feedback. The way this feedback loop functions is no different in person or in the virtual environment: in both cases participants feel heard, supported, and gain/share insights. Trainer-participant feedback is also core to our learning model. Often, the benefit of this emphasis on listening and telling is one of the most memorable aspects of the Narativ method according to participants.

And without any doubt, you’ll learn something about your leadership qualities along the way. (Read the experience of a recent client.)

Meet your instructor

jerome deroy CEOJerome joined Narativ in 2007 after the founders, Murray Nossel and Paul Browde, handed him a shoebox full of notes and said, “we think there’s a company in here.” Jerome had recently left a position at BNP Paribas, Hong Kong, and come to New York to pursue a career in filmmaking. He jumped at the challenge—and transformed Narativ into the business it is today. For the last 11 years, Jerome has worked closely with clients as diverse as CIGNA, Boehringer Ingelheim Pharmaceuticals, Janssen Pharma, and Warby Parker to craft business-relevant personal stories for sales and onboarding, internal communication, and team building. Jerome is known for his acute listening skills, artful coaching, and caring approach to soliciting the best possible stories from his clients. He regularly lectures at Parsons New School of Design in New York City on The Art of Storytelling. 

“Narativ knows storytelling. But they also know how to teach people to tell theirs. Jerome will find the emotional core, the story within your story, and get you to connect with your audience in a way no one else will.”

—Amy Bach, CEO, Measures for Justice

Read one Executive's approach to storytelling

Frequently Asked Questions

What if I don't have a story?

Everyone has a story. That’s our first basic principle. The second is that everyone can learn to tell his or her story better.

What happens is that we compare ourselves to others and we think that we don’t have stories as worthy as other people’s stories. But that couldn’t be farther from the truth. We have worked for 20 years with thousands of people, from at least 50 different countries, in different languages, and even though we’ve had this question many times along the way, we have never come across someone who couldn’t find a story to tell. And enjoy telling it!

How does one go from thinking they don’t have a story to sharing it with others? Listening. We create an environment in the workshop where you will be deeply listened to and will listen openly to others. As a result, stories will emerge. Not just one, but many. Then you will choose one that resonates most with you in that moment and you’ll be on your way to your 4-minute story.

What is the best way to prepare for the workshop?

Think of the space you will use to participate. Make it a dedicated space and time for the workshop, which means you will follow a set of guidelines. You can find these guidelines here: and if you want to go deeper, you can even check out our webinar on the subject.

Second, we will send you a pre-workshop survey to get you ready for the three sessions. The main way to prepare is to write down a few experiences that you’ve had in your career and life, that you could turn into stories in order to demonstrate either your values as a leader, or your strengths as a job seeker, or your value proposition if you’re pitching. Choose what matters most to you right now. In the workshop, we’ll work on excavating those experiences so don’t worry if you can’t come up with anything. Just make a note of what came up when you read this. What was the first thing that came up? Did you think of a time, a place, a person, a moment? Write it down. That’s the first step toward identifying a story to work on.

What makes the Narativ method different?

Narativ’s method begins with listening. That may sound counter-intuitive for a storytelling company. Think about this: can there be storytelling without listening, listening without storytelling. While obvious on the one hand, the profundity of the reciprocal relationship of listening and telling strikes you more and more as you engage in storytelling. It’s the focus of co-founder Murray Nossel’s book, Powered by Storytelling, and it undergirds all our work.

Across the board, clients report receiving the following benefits:

– Bring your values, vision, and ideas to life
– Connect personally and emotionally with your audiences
– Increased confidence in how you present
– Bring your data to life
– Develop a story that allows you to lead with empathy
– Leverage vulnerability as a leadership quality that inspires

Turn your employees into storytellers capable of transforming your organization!

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caroline nobo sarnoff