The thing about storytelling techniques is, they are like the framing materials for a house. First, you need a plan. Then you can make good use of them. Begin the plan for your story by asking and answering the question, Why story?
At the heart of our business model is one central principle: The reciprocal relationship of listening and telling. What do we mean by “the reciprocal relationship of listening and telling”? It’s actually happening to you now as you read this paragraph. You
“This year, we became the story.”- Oprah Winfrey Oprah Winfrey became the first black woman to receive the Cecil B. de Mille award during this year’s Golden Globe Awards, the 75th anniversary of the event. She delivered an electrifying and presidential speech that
“It’s not enough any more to say ‘we make widgets.’” Last year, The Harvard Review wrote an article about “strategic narrative.” “You want a story that inspires employees, excites partners, attracts customers, and engages influencers. A story that is concise but comprehensive. Specific