Business Storytelling

make brand story personal

Brand Storytelling: Make It Personal

Consistency or Variety? In the world of branding, there is an adage: keep it consistent. Use the same words, phrases, and images in order to imprint them deeply into the consciousness of your customers and stand out in the market. Americans may

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reciprocal relationship of listening and telling

Don’t forget to connect with your customer

Listening and storytelling in sales has proven power to create connection One aspect of human behavior that hasn’t changed through the distinct technological and informational revolutions of the late 20th and early 21st centuries is the desire for connection. Connection is the

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The Power of Personal Storytelling

At Narativ we teach personal storytelling. There are many different kinds of communication tools in business that provide a continuous flow of information requiring filtering, prioritizing, and so on. These may not be the ideal way to deliver important messages. An important

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New York Habitat Case Study

Businesses can use stories to get clients to better understand the company’s work, to connect employees to one another and to management, and to give a voice to those who don’t otherwise have one. — Entrepreneur Narativ’s work with New York Habitat

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Jerome Deroy, CEO of Narativ

Narativ's CEO Jerome Deroy demonstrates how storytelling instills culture and values

naturally in the onboarding. process.

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caroline nobo sarnoff