Business Storytelling

Our response to Covid-19

Our response to the Covid-19 pandemic begins with listening. What does the world sound like right now? What do you hear and feel when you take a moment to listen? Like everyone, we hear words and sounds of deep economic distress and

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Business storytelling is not business as usual

Storytelling is a powerful business communication tool. That’s common knowledge. Tony Robbins, Anita Roddick, Steve Jobs—they are all great storytellers. One of Hollywood’s finest, Peter Guber, put it all down in Tell to Win. But, that’s talking about the storytelling we or

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listening transforms team communication

Storytelling for Team Building Webinar

Storytelling in Business Webinar Series: Storytelling for Team Building This webinar was recorded on January 17th, 2018 at 1:00 PM EST. Teams face continual communication challenges as they grow: silo-thinking, mission-creep, and simply not knowing what others are thinking and doing. A gentle,

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Storytelling in Sales: Connect to Your Audience

We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales. Key points: use story to identify and connect with the emotions your customers have about your product or service learn to put yourself into

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Building a Storytelling Culture Empowers Sales

Building a Storytelling Culture that Empowers Sales. Broadcast on: Thursday, October 4, 2018, at 1 pm EST. About the Webinar By now, everyone knows that stories build bridges and generate trust. But after a one-off storytelling training, how prepared are salespeople to

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How to determine the ROI of storytelling in training

Storytelling enhances training and learning content in a variety of unusual and effective ways. The challenge of measuring the ROI of its use, however, equals or exceeds the challenge of measuring training ROI in general. How do you measure a story? It’s

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make brand story personal

Brand Storytelling: Make It Personal

Consistency or Variety? In the world of branding, there is an adage: keep it consistent. Use the same words, phrases, and images in order to imprint them deeply into the consciousness of your customers and stand out in the market. Americans may

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reciprocal relationship of listening and telling

Don’t forget to connect with your customer

Listening and storytelling in sales has proven power to create connection One aspect of human behavior that hasn’t changed through the distinct technological and informational revolutions of the late 20th and early 21st centuries is the desire for connection. Connection is the

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caroline nobo sarnoff