Book

Transform your business communication with storytelling

author murray nossel pictured with a copy of his book Powered by Storytelling

“If you think your enterprise doesn’t need great storytellers, this book will convince you that you’re wrong. With creativity and verve, Murray Nossel shows how to apply the power of narrative to marketing, manufacturing, management, and just about every corner of your business. If you want to become better a storyteller — and a better listener — POWERED BY STORYTELLING is the book for you.”

—Daniel Pink, author of DRIVE and TO SELL IS HUMAN

A master of storytelling shows you how to use stories to achieve any business objective—including to create buy-in, resolve conflict, and inspire and motivate others.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories—and our professional success depends on it.

This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, Ph.D., distills decades of expertise into a simple method that will enable you to:

  • Find the right story for a particular audience and purpose.
  • Leverage your own experiences, memories, history, and heritage.
  • Create, develop, and craft a universal story that resonates.
  • Connect with business associates on a more personal, relatable level.
  • Share your corporate vision and goals—and get others on board.
  • Resolve workplace conflicts and find workable solutions.
  • Boost creativity, spread ideas, and spark true innovation.
  • Improve teamwork and collaboration through listening and learning.
  • Integrate storytelling into all your communications for ongoing success.

You’ll learn the proven seven-step method Murray’s firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that connects with audiences. Third, you present your story to your business audiences using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience―because it is your audience’s listening that shapes your telling.

Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.

More About Us

Founder Murray Nossel, Ph.D.

Murray Nossel, Narativ’s co-founder, believes that each of us have a story and the ability to tell it. It’s his confidence in us that forms the basis of his executive coaching and keynotes. For over 20 years he has been “listening” stories out of leaders and groups to support strategic goals and community engagement.

About the
Narativ Team

Narativ’s trainers hail from various backgrounds, such as business, theater, psychology, filmmaking, and human resources. What unites them is a commitment to listening as the basis of all good communication, especially storytelling. If you’re needing someone to lend an ear to the story of your venture, they offer the best kind of listening.

Our Proprietary Method

The Narativ Method has at its core a single principle: the reciprocal relationship of listening and telling. Listening shapes telling; telling shapes listening. Simple yet profound when put into practice, this idea can change your storytelling, yes, but also your meetings, keynotes, and the culture of your organization.

jerome deroy narativ ceo

Turn your employees into storytellers capable of transforming your organization!

Jerome Deroy, CEO of Narativ

Narativ's CEO Jerome Deroy demonstrates how storytelling instills culture and values

naturally in the onboarding. process.

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caroline nobo sarnoff