Blog

Brand Storytelling: Make It Personal

Consistency or Variety?   In the world of branding, there is an adage: keep it consistent. Use the same words, phrases, and images in order to imprint them deeply into the consciousness of your customers and stand out in the market. Americans may be at least...

The AIDS Day Story

Told in the Narativ method, Murray Nossel recounts the events that led to his recognition of the power of listening and telling, and how together they can transform communication. Murray's "AIDS day" story chronicles his work with dying AIDS patients in the early...

Oprah Winfrey & Storytelling- 2018 Golden Globe Awards Speech

“This year, we became the story.”- Oprah Winfrey Oprah Winfrey became the first black woman to receive the Cecil B. de Mille award during this year's Golden Globe Awards, the 75th anniversary of the event. She delivered an electrifying and presidential speech that...

Don’t forget to connect with your customer

Listening and storytelling in sales has proven power to create connection   One aspect of human behavior that hasn't changed through the distinct technological and informational revolutions of the late 20th and early 21st centuries is the desire for connection....

The Power of Personal Storytelling is Connection

At Narativ our approach to communication centers around personal, subjective storytelling. Personal, subjective storytelling is the ideal form of storytelling in business settings when your goal is to forge a stronger connection between listeners and teller. Yet,...

New York Habitat Case Study

Businesses can use stories to get clients to better understand the company’s work, to connect employees to one another and to management, and to give a voice to those who don’t otherwise have one. — Entrepreneur Narativ's work with New York Habitat demonstrated that...

Learn to tell your origin story

We all have one. The story of that great idea.   That moment of inspiration. That collective group wisdom. These origin stories capture the fiber of our approach to life or our company's mission. When it comes to business storytelling, we can say that an origin...

Opportunity for storytelling

The Opportunity Network Fellows Program helps underserved public school students realized their untapped potential by offering college and career guidance as well as lifelong networks of support. Narativ Trainers Jerome Deroy and Benaifer Bhadha were invited to coach...

How to excavate an origin story

"It’s not enough any more to say 'we make widgets.'"   Last year, The Harvard Review wrote an article about "strategic narrative." "You want a story that inspires employees, excites partners, attracts customers, and engages influencers. A story that is concise...

Storytelling…for an entire town!

Narativ is pleased to be collaborating with Next Stage Arts Project, the Town of Putney, Vermont, The Vermont Folk Life Center and Putney Historical Society in a project made possible by a National Endowment for the Arts grant. Together we will create Putneyfest: A...