Why Story? Why Now?
Three Steps to Take Before You Start Using Storytelling Techniques
The thing about storytelling techniques is, they are like the framing materials for a house. First, you need a plan. Then you can make good use of them. Begin the plan for your story by asking and answering the question, Why story? Why now?
The first step of storytelling: Why story?
Ask yourself, will a story be the best way to communicate your message? Is it the details, the story arc, the emotions, a powerful ending, or the ability to connect strongly to your audience that attracts you? Which are you better at and which need work. What do you already have material for, for example, a great first line, and what parts do you still need to excavate and craft? While stories are a traditional go-to when you’re looking for impact, to do them at a professional level takes some precision, elegance, and grit. Clarity on these matters brings the power of storytelling fully on board.
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Storytelling in Business Webinar Series: Storytelling for Team Building This webinar was recorded on January 17th, 2018 at 1:00 PM EST. Teams face continual communication challenges as they grow: silo-thinking, mission-creep, and simply not knowing what others are thinking and doing. A gentle,
We joined our colleagues at Criteria For Success to speak about the advantages a good story brings to sales. Key points: use story to identify and connect with the emotions your customers have about your product or service learn to put yourself into
Building a Storytelling Culture that Empowers Sales. Broadcast on: Thursday, October 4, 2018, at 1 pm EST. About the Webinar By now, everyone knows that stories build bridges and generate trust. But after a one-off storytelling training, how prepared are salespeople to
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Storytelling for Employee Onboarding
Your employee onboarding process can make or break the relationship new hires form with your company. Induction is a critical juncture during which creating a warm welcome into your company’s culture is as important as orientation and compliance. Don’t miss the opportunity to build culture from day one.
Storytelling for Business
When it comes to telling stories in a business context, not much changes in terms of storytelling’s imagistic power to evoke emotions and create understanding. But a business does have the imperative of connecting stories to strategic goals. We call this the Lion’s Gaze. We excel at keeping you focused on your audience.