Posts by Jerome Deroy

Sense-based storytelling

In a meeting where attention-spans may be short, you’ll be looking for a story that quickly grabs your audience’s attention, and leaves a strong impression. Ideally, your listeners would feel what you want them to feel (and be inspired to do what

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reciprocal relationship of listening and telling

Don’t forget to connect with your customer

Listening and storytelling in sales has proven power to create connection One aspect of human behavior that hasn’t changed through the distinct technological and informational revolutions of the late 20th and early 21st centuries is the desire for connection. Connection is the

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caroline nobo sarnoff